UC Santa Barbara Graphic Identity

A picture is worth a thousand words, especially on a campus as beautiful and vibrant as UC Santa Barbara.


Photography creates powerful emotional impact in print and web design. From the breathtaking natural beauty of our campus to the enormous intellectual vitality of our faculty and students, our photography libraries capture it all.

Photography for print and web projects is available from Instructional Development, as well as from our WebDAM photo library. The UC Office of the President has also provided a WebDAM library with photography from all UC campuses, including UCSB.

Choosing Photography

When choosing photography for a creative project, use imagery featuring people whenever you can. Faculty, staff, and students are the core of UC Santa Barbara. Everything we do here is in support of the great minds that work, learn and teach here every day. Every concept can be made better by incorporating a human element in the imagery.

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