UC Santa Barbara Graphic Identity

Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university.

Color

The UC Santa Barbara complete color palette includes the original university dark blue and gold, plus a darker blue which is used in the utility bar of the ucsb.edu website. All campus units are encouraged to use these 3 primary colors for campus wide communication. In addition, the secondary color palette provides accent colors that can be used to bring designs to life. The secondary colors complement each other and, more importantly, the university blue and gold. They are intended to provide flexibility for print and web but should always remain secondary. The grayscale palette is used for the body font and as backgrounds for info boxes on the web.

Download

Complete Color Palette
ucsb-color-pallete-complete.ase

! For help using Adobe ASE files, see Import Instructions for .ASE Files.

Primary Colors:
  • UCSB blue
  • PMS 287 CP
  • CMYK 100, 82, 17, 4
  • RGB 0, 70, 139
  • HEX #00468b
  • UCSB gold
  • PMS 123 CP
  • CMYK 0, 18, 89, 0
  • RGB 255, 206, 52
  • HEX #ffce34
  • UCSB dark blue
  •  
  • CMYK 100, 86, 36, 28
  • RGB 24, 51, 93
  • HEX #18335d
Secondary Colors:
  • UCSB orange
  • CMYK 1, 67, 100, 0
  • RGB 243, 117, 32
  • HEX #f37520
  • UCSB purple
  • CMYK 47, 72, 0, 0
  • RGB 146, 97, 168
  • HEX #9261a8
  • UCSB lite blue
  • CMYK 58, 11, 0, 0
  • RGB 89, 182, 230
  • HEX #59b6e6
Grayscale Colors:
  • UCSB dark gray
  • CMYK 66, 58, 57, 36
  • RGB 77, 78, 78
  • HEX #4d4e4e
  • UCSB gray
  • CMYK 7, 5, 6, 0
  • RGB 233, 233, 233
  • HEX #e9e9e9
  • UCSB lite gray
  • CMYK 3, 2, 2, 0
  • RGB 244, 245, 245
  • HEX #f4f5f5