Visual Identity


Photography is one of our most widely used and influential identity assets. Whether pulling from the UC Santa Barbara Digital Asset Library, commissioning a photo shoot, or finding stock imagery, high quality photos are critical to creating a genuine and authentic UC Santa Barbara moment.

photography overview UC Santa Barbara

Location-based photography is used to convey an immediate sense of the space and environment unique to UC Santa Barbara. Close up details add tactility and a sense of place, creating a more intimate connection to Santa Barbara and the campus. Look for photography with strong compositions that provide context for place and generate immediate visual interest.

photography location based UC Santa Barbara

Photography that captures genuine moments at UC Santa Barbara provide an intimate way to convey the experience of engaging in university life. Look for imagery with a photojournalistic quality that uses natural lighting and captures distinct moments in time.

photography genuine UC Santa Barbara

For additional considerations around photography, please review the appropriate section of the UC Santa Barbara Identity Guidelines. Please note: In addition to the UC Santa Barbara Digital Asset Library, photography for print and web projects can be obtained from Instructional Development, as well as The UC Office of the President.

Quick Downloads

UC Santa Barbara wordmarks

The UC Santa Barbara primary wordmark is provided in navy (preferred), black, and reversed (white). Several file formats are provided.

Wordmark files (ZIP)

UCSB tab

The secondary tab is provided in various colors and several file formats.

Secondary tab files (ZIP)

UC Santa Barbara seal

The seal is provided in navy (preferred), gold, two-color (navy & gold), black, and reversed (white). The seal is typically reserved for formal university communications.

Seal files (ZIP - UCSB NetID required)

UC Santa Barbara swatches

The UC Santa Barbara color palette is inspired by the Santa Barbara coast and grounded in the experience of living and working in our surrounding environment.

Color palette (ASE)