UC Santa Barbara Graphic Identity

A picture is worth a thousand words, especially on a campus as beautiful and vibrant as UC Santa Barbara.


Photography is one of our most widely used and influential identity assets. Whether pulling from the UC Santa Barbara Digital Asset Library, commissioning a photo shoot, or finding stock imagery, high quality photos are critical to creating a genuine and authentic UC Santa Barbara moment.

photo sample 1

Location-based photography is used to convey an immediate sense of the space and environment unique to UC Santa Barbara. Close up details add tactility and a sense of place, creating a more intimate connection to Santa Barbara and the campus. Look for photography with strong compositions that provide context for place and generate immediate visual interest.

photo sample 2

Photography that captures genuine moments at UC Santa Barbara provide an intimate way to convey the experience of engaging in university life. Look for imagery with a photojournalistic quality that uses natural lighting and captures distinct moments in time.

photo sample 3

For additional considerations around photography, please review the appropriate section of the UC Santa Barbara Identity Guidelines.

Please note: In addition to the UC Santa Barbara Digital Asset Library, photography for print and web projects can be obtained from Instructional Development, as well as The UC Office of the President.