UC Santa Barbara Graphic Identity

Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university.

Color

Inspired by the Santa Barbara coast, the UC Santa Barbara color palette is grounded in the experience of living and working in our surrounding environment. Each color is assigned a PMS, CMYK, HEX, and RGB value. Please use the PMS value when printing with Pantone inks and the CMYK values for 4-color printing. The HEX and RGB values are reserved for creating digital applications that will be viewed on-screen. For more information on color usage, please review the appropriate section of the UC Santa Barbara Identity Guidelines.

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Complete Color Palette
UC Santa Barbara Color Palettes

! For help using Adobe ASE files, see Import Instructions for .ASE Files.

  • Navy
  • PMS 2955 C
  • C100 M60 Y10 K53
  • R0 G54 B96
  • #003660
  • Gold
  • PMS 7549 C
  • C0 M28 Y100 K0
  • R254 G188 B17
  • #FEBC11
  • Aqua
  • PMS 633 C
  • C98 M6 Y10 K29
  • R4 G133 B155
  • #04859B
  • Moss
  • PMS 7496 C
  • C46 M6 Y100 K42
  • R122 G141 B57
  • #7A8D39
  • Sea Green
  • PMS 7716 C
  • C83 M0 Y40 K11
  • R11 G168 B154
  • #0BA89A
  • Coral
  • PMS 7597 C
  • C0 M85 Y100 K4
  • R239 G86 B69
  • #EF5645
  • Mist
  • PMS 5493 C
  • C47 M4 Y16 K16
  • R156 G190 B190
  • #9CBEBE
  • Clay
  • PMS Warm Gray 1C
  • C3 M3 Y6 K7
  • R220 G214 B204
  • #DCD6CC
  • Sandstone
  • PMS 4525 C
  • C9 M12 Y47 K18
  • R201 G191 B157
  • #C9BF9D
  • Light Gray
  • PMS 428 C
  • C10 M4 Y4 K14
  • R220 G225 B229
  • #DCE1E5
  • White
  • White
  • C0 M0 Y0 K0
  • R255 G255 B255
  • #FFFFFF
  • Black
  • PMS Process Black
  • C0 M0 Y0 K100
  • R0 G0 B0
  • #000000