ON THIS PAGE, THE WEB STANDARDS GROUP provides
resources to help UCSB webmasters make a site look like a part
of our University, and to encourage consistency. We provide a
color palette, logos, fonts, and a best-practices example. We
are issuing no dictates about the "look and feel"
of your Web sites, and simply wish to provide this page as a
resource.
Identify UC Santa Barbara and your department to
make it clear that your site is part of UCSB, and what department
or unit the site belongs to. We recommend that the University's
name or logo, and the department name be displayed clearly above
the fold. Here are some examples:
UCSB School Seals and Logos (low-resolution
images) available in this section are intended for use on UCSB
Web sites only. Web sites using this material should include
the copyright information specified under "Footer" below.
All UCSB trademarks, service marks, and trade names, including
the University Seal and UCSB images and logos, are the property
of The Regents of the University of California. Use of the UCSB
graphic identity elements presented here is governed by Federal
and State law and University policy, including the terms set
forth in the following documents:
- Terms
of Use
- Use
of the University's Name
- Use
of the University Seal
By downloading images from this site you are agreeing to follow
the standards set forth in these documents.
High-resolution seals and logos suitable for use in authorized
UCSB print publications are available from UCSB Artworks
(http://www.aw.id.ucsb.edu/logos/).
Blues and Golds The official blues
and golds used in UCSB print publications have been translated
into equivalent Web-safe colors that correspond most closely
to the palette. We encourage you to choose your blue and gold
from this palette:
| PMS 286 (blue): |
 |
 |
| PMS 287 (blue): |
 |
 |
| PMS 123 (gold): |
 |
 |
Some of our Web developers use these alternate
colors on their sites:
WSG recommends that all Web page content be presented
with a sans-serif font supported widely by browsers. These fonts
are the most common:
- Arial
Arial is a Windows sans-serif font that has a streamlined,
more modern look, but isn't easy to read on screen because
it's narrow and can look very light in smaller sizes.
- Helvetica
Helvetica is a Mac sans-serif font similar to Arial.
- Verdana
Verdana is an extremely easy-to-read sans-serif
font that's included with Internet Explorer. Verdana is designed
especially for screen display and should be used in preference
to Arial or Helvetica.
Don't assume that any particular font is available
for your Web pages other than a few generic styles - serif, sans-serif,
and monospaced. When you specify the type for a Web page in CSS,
specify your first-choice font, and a generic alternative. The
specification would look something like this:
font family: Verdana, sans-serif;
WSG recommends that the following info be included
in the footer of every campus Web site:
Copyright. Copyright (c) 2006 The Regents
of the University of California, All Rights Reserved.
The main page of all Web sites should have a link back to the main
UCSB homepage ( http://www.ucsb.edu/).
For additional information about displaying a copyright message
on your Web site, visit the UCOP Copyright Basics http://www.ucop.edu/ott/faculty/crprimr.html.
Department Identity. All children/sub
pages within a Web site should have a link back to the main page
for that Web site.
Contact. Should contain an email link
to contact someone within the organization:
(webcontact)@(department).ucsb.edu.
Terms of Use. This is a link to a page
with information about the use of the University's name and image,
the terms of use, disclaimers, and third party links. This page
is maintained by the Campus Policy Coordinator.
Last Modified. The last modified date
should appear in the following format: April 4, 2006 (no month or year abbreviation).
Accessibility. Include a statement or
link to a statement offering alternative content for those who
cannot access your page. See the footer of the UCSB homepage, http://www.ucsb.edu/.
Here's an example:
Copyright © 2006 The Regents
of the University of California, All Rights Reserved
UC Santa Barbara, Santa Barbara CA 93106 • (805) 893-8000
Contact webmaster@ucsb.edu • Terms of Use
• Accessibility
Last Modified April 4, 2006
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