UC Santa Barbara Graphic Identity

Typography matters. It's a way to reinforce personality & tone, and to drive cohesiveness across communications.


The recommended typeface for UC Santa Barbara print and banner communications is Frutiger. For information on obtaining Frutiger, please contact web.team@ia.ucsb.edu.

  • Font sample: Frutiger Regular
  • Font sample: Frutiger Condensed

Hind is a typeface that is recommended for web use, as it was developed specifically for user interface design. It is similar in style to the Frutiger family of fonts, but is web safe. Hind is an open source typeface and can be downloaded from Google.

  • Font sample: Hind