UC Santa Barbara Graphic Identity

UC Santa Barbara's graphic identity reinforces our reputation and provides cohesiveness across our communications.


UC Santa Barbara's graphic identity is comprised of a number of design elements. These elements work together as part of a system that drives the visual expression of our campus.

In order to support a cohesive and consistent visual expression across campus communications, this guide offers recommendations and assets related to the use of:

The guide also includes a simple visual solution for unifying our websites to let web users know that they are on a UC Santa Barbara property.